Blog > Branding – Let’s Make Beautiful Business, Baby!

Branding – Let’s Make Beautiful Business, Baby!

Society has a complicated relationship with beauty – yet beauty holds a power that may just be the secret missing ingredient to increase the impact of your work.

Lets explore – Have you contemplated your beliefs about beauty? What power does beauty hold and how can you wield it for good?

Beauty is multidimensional; both an energetic and visual experience that invokes something. This is as true of a beautiful space, person, garden or artwork as it is the beauty of a world class brand experience. Beauty takes on many forms. It’s not just great design or form, but anything that moves you. Understanding inherent beauty, harnessing and expressing it into the physical world raises the resonance, attractiveness and therefore power of that creation – design, person, brand.

Contemplate the word beauty. What does it mean to you? 

What is your personal experience of superficial beauty as compared with authentic beauty? 

Our client and dear friend Charissa Snijders from CSA Architect understands beauty intimately. It’s a fundamental element of her work and is at the core of the strategic blueprint we developed for her practice. Charissa’s approach ensures that the resonance of the spaces she designs shift and heal. We call it Reverence Architecture – where the beauty is found in the people and the land of each project and translated into high resonance design. A very different approach to mainstream architecture where beauty can at times be superficial, resulting in designs that may be OK on the eye, but are devoid of the kind of beauty that moves you. 

So look out for superficial beauty, brands, spaces and people that are concerned with ‘looking good’ and being on trend – covering up flaws. Spot the brand, people and spaces that resonate beauty in such a way that you know the beauty you experience is an authentic expression of their unique purpose and power.